UAE’s New Sugar-Sweetened Beverage Tax:
A Vital Step in Combating Diabetes and Obesity.
Introduction: A New Era for Public Health in the UAE
The UAE government is taking decisive action in the fight against diabetes, obesity, and chronic diseases by announcing a new selective tax system on sugar-sweetened beverages (SSBs). Set to be implemented in early 2026, this tiered excise tax directly links the tax rate to the sugar content in beverages—a bold move to reshape consumer habits and encourage healthier manufacturing.
According to healthcare experts and nutritionists from Fakeeh University Hospital Dubai, this policy is not just about taxes—it’s a strategic public health reform.
Why Sugar-Sweetened Beverages Are a Problem
SSBs are one of the leading sources of excess and hidden calories in modern diets. From sodas and flavored juices to sweetened powdered drinks, these beverages contribute significantly to Type 2 diabetes, obesity, and cardiovascular disease.
“Reducing sugar-sweetened drinks is essential, regardless of sugar content,” says Dr. Aswin Pankajakshan, Consultant Endocrinologist at Fakeeh University Hospital. “This is especially important in the UAE, where the diabetes rate is alarmingly high.”
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Alarming Diabetes Rates in the UAE
As of 2024, the International Diabetes Federation (IDF) reports that 20.7% of the adult population in the UAE is diabetic—one of the highest rates globally.
Reshma Devjani, Clinical Dietician at Fakeeh University Hospital, explains:
“SSBs promote weight gain and metabolic dysfunction, significantly increasing the risk of Type 2 diabetes. The new tax reform could be a game-changer.”
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How the New Tiered Sugar Tax Works
Under the current law, all sugary drinks are taxed at a flat 50% excise rate. The new system will:
- Link tax percentage to actual sugar content
- Incentivize manufacturers to reduce sugar levels
- Encourage reformulation of products to be healthier
- Potentially lower consumer costs on low-sugar beverages
“This is not just a financial policy—this is a long-term investment in public health,” says Dr. Ahmed Abdul Karim Hassoun, Consultant Endocrinologist at Fakeeh University Hospital.
How the Sugar Tax Will Improve Public Health
1. Encouraging Healthier Choices
When sugary drinks become more expensive, people naturally consume less. This leads to a reduction in empty calorie intake and lower obesity rates.
2. Reformulation by Brands
To reduce tax burdens, manufacturers will reformulate products with reduced sugar content, leading to healthier options on the market.
3. Greater Awareness
Public education campaigns alongside the tax will empower consumers to make informed choices.
What Experts Recommend for Sugar Intake
The World Health Organization (WHO) recommends that added sugar intake should be less than 10% of total daily calories. On a 2,000-calorie diet, that’s about 50 grams of sugar per day.
Just one 12-ounce soda contains around 42 grams—nearly a full day’s limit.
“Always read nutrition labels. Avoid products with high added sugars,” Devjani advises. “The new tax will push both consumers and producers to be more mindful.”
Final Thoughts: A Positive Policy for a Healthier UAE
Doctors and dietitians agree: the new sugar tax is a powerful health policy. It aims to:
- Lower diabetes and obesity rates
- Promote a healthy lifestyle
- Shift the market toward low-sugar alternatives
- Raise public awareness about sugar-related diseases
As the UAE prepares for implementation in 2026, healthcare professionals like those at Fakeeh University Hospital are optimistic about the future of public health in the region.
Suggested Actions for the Public
- Cut down on SSBs regardless of sugar percentage
- Switch to water, herbal teas, or low-sugar beverages
- Read nutrition labels and choose products with <5g sugar per serving
- Get regular health checkups to monitor blood sugar and weight
- Follow dietician advice on balanced eating habits